Social Media Crisis - What Happens When Your Brand Goes Viral for the Wrong Reasons

Podcast Transcript

HOST: Welcome to our podcast, where we explore the latest trends and innovations in social media and crisis management. I'm your host, Alex, and today we're discussing the Postgraduate Certificate in Social Media Crisis Management and Recovery. Joining me is Dr. Emma Taylor, an expert in crisis management and one of the course instructors. Welcome, Emma! GUEST: Thanks for having me, Alex. I'm excited to share the benefits of this course with your listeners. HOST: So, let's dive right in. In today's digital age, social media crises can erupt at any moment, causing damage to an organisation's reputation. Can you tell us more about the importance of this course and what it offers? GUEST: Absolutely. The Postgraduate Certificate in Social Media Crisis Management and Recovery is designed to equip students with the skills to anticipate, respond to, and recover from social media crises. We use real-world case studies and interactive learning to help students develop effective crisis management strategies and communicate with stakeholders. HOST: That sounds like a comprehensive approach. What kind of skills can students expect to gain from this course, and how can they apply them in real-world scenarios? GUEST: Students will learn how to conduct risk assessments, develop crisis management plans, and create effective communication strategies. They'll also learn how to monitor social media, identify potential crises, and respond quickly and effectively. These skills are essential for any organisation, and our students will be able to apply them in a variety of roles, from crisis management to communications and social media management. HOST: That's great to hear. What kind of career opportunities can graduates of this course expect? Will they be in high demand? GUEST: Yes, graduates of this course will be in high demand. Social media crises are becoming more frequent, and organisations need professionals who can manage and recover from these crises. Our graduates will have the skills and expertise to lead organisations through turbulent times and emerge stronger. They'll be qualified for roles in crisis management, communications, and social media management, and will be able to work in a variety of industries, from non-profit to corporate. HOST: That's fantastic. Can you give us an example of how this course has helped a student or an organisation in the past? GUEST: One of our students, who worked in communications for a non-profit organisation, used the skills they learned in this course to manage a social media crisis that was threatening to damage the organisation's reputation. They were able to respond quickly and effectively, and the organisation was able to recover from the crisis with minimal damage. It was a great example of how the skills learned in this course can be applied in real-world scenarios. HOST: That's a great example. Finally, what advice would you give to our listeners who are interested in pursuing a career in social media crisis management and recovery? GUEST: I would say that this course is a great starting point. It provides a comprehensive foundation in crisis management and recovery,