How AI is Rewiring the Marketing Playbook - What You Need to Know to Stay Ahead

Podcast Transcript

HOST: Welcome to our podcast, where we explore the exciting world of marketing in the age of artificial intelligence. I'm your host today, and I'm thrilled to have with me, Rachel, the program director of our Undergraduate Certificate in Marketing in the Age of Artificial Intelligence. Rachel, thanks for joining us! GUEST: Thanks for having me! I'm excited to share the benefits of our program with your listeners. HOST: So, let's dive right in. What makes this certificate program so unique, and how will it prepare our students for a career in marketing? GUEST: That's a great question. Our program offers a unique blend of theoretical foundations, practical skills, and real-world applications. We're not just teaching our students about AI; we're showing them how to harness AI-powered tools to analyze data, create targeted campaigns, and drive results. HOST: That sounds incredibly valuable. What kind of career opportunities can our students expect after completing the program? GUEST: Our students will have a wide range of career opportunities in marketing, sales, and business. They'll be prepared to work in top industries, from tech to finance, and they'll have a competitive edge in the job market. We've seen our graduates go on to work for top companies, and we're confident that our students will be able to launch successful careers. HOST: That's fantastic. Can you give us some examples of practical applications that our students will learn in the program? GUEST: Absolutely. Our students will learn how to use AI-powered tools like chatbots, social media analytics, and predictive modeling. They'll also learn how to create targeted marketing campaigns using data-driven insights. We'll be covering topics like content creation, influencer marketing, and account-based marketing, all with an AI twist. HOST: Wow, that sounds like a really comprehensive program. What kind of support can our students expect from the instructors and the community? GUEST: Our instructors are experts in the field, and they're passionate about teaching and mentoring. Our students will have access to interactive coursework, hands-on projects, and a community of innovators who are shaping the future of marketing. We're committed to helping our students succeed, and we're proud of the supportive community that we've built. HOST: That's great to hear. Finally, what would you say to someone who's considering enrolling in the program? GUEST: I would say that this is an exciting time to be in marketing, and our program is the perfect way to get started. We're not just teaching our students about AI; we're showing them how to harness its power to drive results. If you're looking for a career that's challenging, rewarding, and constantly evolving, then this is the program for you. HOST: Thanks, Rachel, for sharing your insights with us today. If you're interested in learning more about our Undergraduate Certificate in Marketing in the Age of Artificial Intelligence, be sure to check out our