Uncovering Hidden Markets and Making Competition Irrelevant with Design Thinking

Podcast Transcript

HOST: Welcome to today's episode, where we're going to dive into the world of design thinking and blue ocean business models. Joining me is our expert guest, who's here to share the ins and outs of our Postgraduate Certificate in Design Thinking for Blue Ocean Business Models. Welcome to the show! GUEST: Thank you so much for having me. I'm excited to share this amazing program with your audience. HOST: Let's start with the basics. What is design thinking, and how does it relate to blue ocean business models? GUEST: Design thinking is a human-centered approach to problem-solving that involves empathy, creativity, and experimentation. When applied to business strategy, it enables us to identify and capitalize on untapped market opportunities, creating uncontested market spaces that make competition irrelevant. HOST: That sounds incredibly powerful. How does our Postgraduate Certificate in Design Thinking for Blue Ocean Business Models help professionals develop this mindset? GUEST: Our program is designed to equip professionals with the skills and knowledge needed to tackle complex business challenges using design thinking. Through hands-on projects, real-world case studies, and expert instruction, participants develop a design thinking mindset and learn to apply it to their own business contexts. HOST: I love the emphasis on practical application. What kind of career opportunities can graduates expect after completing this program? GUEST: Our graduates can pursue exciting careers as Business Strategists, Innovation Consultants, Entrepreneurs, and Product Managers. The skills they develop in this program are highly sought after by organizations looking to drive innovation, growth, and sustainability. HOST: That's fantastic. Can you share some examples of how design thinking has been applied in real-world scenarios to create blue ocean business models? GUEST: One great example is Cirque du Soleil. By combining circus arts with street entertainment, they created a new market space that made competition irrelevant. Another example is Airbnb, which disrupted the hospitality industry by offering unique, experiential accommodations. HOST: Those are incredible examples of innovation in action. What sets our program apart from others in the market? GUEST: Our program is unique in that it offers a collaborative learning environment with diverse professionals, expert instruction from industry practitioners, and hands-on projects that allow participants to apply their learning in real-time. HOST: That sounds like an amazing experience. What advice would you give to professionals who are considering enrolling in this program? GUEST: I would say take the leap and enroll. This program has the potential to transform your approach to business strategy and unlock the power of design thinking for blue ocean business models. HOST: Well, thank you so much for sharing your expertise with us today. If our listeners want to learn more about the Postgraduate Certificate in Design Thinking for Blue Ocean Business Models, where can they go? GUEST: They can visit our website or reach out to us directly. We'd be happy to provide more information and answer any questions they may have. HOST: Thank you again for joining us